Ambitious means believing that good enough is never good enough, there is always room for improvement

High performing means giving people responsibility and freedom to act and base evaluation on performance

Respectful means acting with integrity and having respect for each other and external stakeholders in everything we do

Industrial means having a long-term view on value creation by taking an industrial and operational approach to the business

Entrepreneurial means being innovative, action-oriented and having a sense of urgency about driving change

Informal means being non-hierarchical – everyone is encouraged and expected to speak their mind

Transparent means being open and honest, with each other as well as with external stakeholders